Friday, November 04, 2005

Technorati Brings Traffic from “Real Media”

If your posts ever refer to articles from the mass media, I recommend getting your blog set up with Technorati (see for example the link on my sidebar). The reason is that the “real media” seem to be setting up links in their articles along the lines of ‘What are blogs saying about this article?’ In the case of the Washington Post, at least, this facility is autmotically powered by Technorati; this resulted in your humble blog here being linked to by the Washington Post twice yesterday (here and here), since I cited two of their articles on Sam Alito. I don’t know how many outlets are doing this yet, or if services other than Technorati are being used, but this is the kind of thing that seems likely to spread. Notice also that cable news channels sometimes have segments along the lines of ‘What are the blogs saying about this?’ All of this suggests that blogging is becoming a permanent and more influential medium.

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